You can do pay per click advertising and spend money on ads that don’t work or you can follow a formula to make sure that your ads are attracting the right kind of clients that you want to work with.

Your ads need to be very specific in order get someone to take the action of clicking your ad and going to your website with an open mind.

There is a formula to follow for every ad that you write for pay per click advertising. Let’s cover the formula so you can make sure that your ads generate you only the clicks for the kind of buyers that you want to work with.

Real Estate Pay Per Click Ad Writing Formula

1. The headline of the ad needs to attract their attention and needs to be related to the kind of real estate product or area that they are search for. As an example if someone is searching for an investment home that needs to be in the headline of the ad.
2. The body of the ad needs to let them know the benefits and features of what they are going to get by visiting your website. Remember they have to click the ad first but they need to have a reason to go there and you need to give it to them. As an example let them know that you have access to ALL the possible listings that they could ever want to see. There are still people out there who think that real estate agents only show them properties that are listed by them or their brokerage.
3. Don’t use a domain name that is your name. This will reduce the number of clicks you get by as much as 43%. You want to use a domain name that is related to your area, the product you sell, or what they are looking for. You can use domain names that are not your primary domain name and test to see which one works better.

Keep Testing Your Ads

Most pay per click systems, such as Google Adwords, allow you to test two ads at the same time. One of the best things you can do is test two ads at the same time and then continue to try and beat the ad that is winning.

Most of all keep working on your ads and you can never get too good at writing real estate ads.