It doesn’t matter whether you’re marketing your top-shelf real estate services or your latest listing, you want more eyeballs on your message.

The one thing that captures more eyeballs than any other response modifier is a headline. Here are twelve places to include a headline in your real estate marketing… and twelve places you’ll increase your response rates when you do.

1. Postcards – Instead of winding up in the trash like most, get your postcard read. A compelling headline peaks the interest of the recipient and pulls them in.
2. Blog Posts – You’ve labored to get an insightful blog post written but if visitors are never inspired to read the post, your real estate greatness goes unnoticed. Your post title is a headline.
3. Website – The average visitor gives a website 3 seconds to make an impression before leaving. Use a headline to break past the 3 second mark and engage.
4. Landing Pages – Landing pages are targeted towards specific groups of people (buyers, sellers, investors) taking a specific action. Use a headline to qualify and confirm to the visitor that the page relates directly to them.
5. Emails – The whole goal of your subject line is to encourage your subscriber to open the email. You guessed it, a headline that persuades is key to getting eyeballs onto your message.
6. Listing Kit – You’re a savvy agent, make sure your prospects know it. Use a headline with your listing kit and it will stand out, get read, and get you hired.
7. Articles – Every day people quickly sift through information, looking for the bit of data that they need. A compelling headline your article a diamond in the rough.
8. Twitter – Many Realtors are turning to the social network Twitter to make connections. If you want more click-throughs from Twitter, then you need to turn that tweet into a headline.
9. Reports – Special reports will always be a prime incentive in lead-generation but to increase response rates and keep that PDF from collecting digital dust, pack a powerful headline into the report title.
10. PPC Ads – Pay-per-click headlines can make or break an ad campaign. Make it a good one and Google will even reward you with a lower cost-per-click.
11. Classifieds – Too many classified start mentioning features. Instead, make room for a headline and you’ll catch more eyeballs.
12. Print Ads – A headline does more to increase ad response than anything else. Since you;re paying for the ad, make sure you get the best response you can.